Great Smoothies Ad Copy (Spec)
A case study for my speculative work for a Smoothie company
Challenge
Consumers want to be healthy, refreshed and have a spark of creativity in their days, but connecting this to their diets is not something many food brands do.
- How can an ad differentiate it's product and offer the choices that consumers want?
Process
I wanted to display the drink as an exotic and fragrant drink, one where somebody's charm and creativity would shine through once consumed.
Solution
A great way to research a product is to use it. I know personally, that smoothies are sensual experiences, and savouring each sip and thinking of its sweetness is such an invitation to take another gulp.
To speak to the audience, I wanted to let them know that they were indulging themselves. They deserve all of the nutrients and excitement that come from having a good smoothie on a hot day. From appealing to their sense of self worth and the benefit of excitement and inspiration that can come from being refreshed, I came up with the headline "You deserve the best."