Giving Power to the People: Channeling the web's power for social good
With a narrative-driven, humanistic approach to social justice, cofounder Olivia Doyle helps capture the community’s need for racial justice and create a space for people to share their experiences of racism.
Challenge
Young Americans feel disenfranchised and alienated from politics. Hate Out of Winston needed to rally the community and make people feel connected to fighting for justice.
Process
I needed to figure out how to connect people and establish reciprocal and responsible relationships with their community . The digital ads emphasized a sense of solidarity and a reclamation of dignity. I sought to give the decolonial page its clarity by emphasizing its value on emancipation, sovereignty and empowerment.
After doing a thorough audit and creating actionable plans for her page going forward, her page was able to see an increase in it's average likes and increased it's follower count by 100. We worked on engaging her audience by recommending better call to actions, asking questions, and keeping the messaging simple but nuanced.
Solution
Through pausing and reflecting on how to be better storytellers, we were able to better define and relate ways for her to advocate for her communities goals.
We set out to communicate her unique approach to social justice and help foster discussion and action. Providing resilience and community are the first steps to fostering a world that values justice. By discussing advocacy tactics to amplify her campaign's reach and impact I was able to help her achieve her goals in driving meaningful societal change and community outreach.