Social Media Ads for Social Justice
Embodying Hate out of Winston’s values and mission to create effective social media content
Challenge
Young Americans feel disenfranchised and alienated from politics. Hate Out of Winston needed to rally the community and make people feel connected to fighting for justice.
Process
I needed to figure out how to connect people and establish reciprocal and responsible relationships with their community . The digital ads emphasized a sense of solidarity and a reclamation of dignity. I sought to give the decolonial page its clarity by emphasizing its value on emancipation, sovereignty and empowerment.
Solution
With a narrative-driven, humanistic approach to social justice, cofounder Olivia Doyle helps capture the community's need for racial justice and create a space for people to share their experiences of racism.
We set out to communicate her unique approach to social justice and help foster discussion and action. We created these ads to let people know of the power of speaking their mind, and that their voice does not go unheard. Providing resilience and community are the first steps to fostering a world that values justice.