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Pholicious Advertisment (Spec)

Getting stomachs rumbling from the thought of pho wafting through the air.

soup dish in white ceramic bowl
an ad for pho

Challenge

When sourcing ingredients or adapting recipes to cater to local tastes, the authentic taste and quality of Pho, can be a challenge to maintain. Consumers want to connect with the culture while also taking care of their own health and dietary restrictions.

Process

As an active learner and lover of marketing, I would often eat at this restaurant and as practice, think about how I could sell this product to others. I recognized that it had a great value proposition, but how I could show that? 

steps
yellow and white round plastic

Solution

First and foremost is the taste: no one wants to eat food that tastes bad. I assure the listener of this in an attention-grabbing way,

The taste of pho varies across Vancouver, but this Pho truly captured the "feel" of pho. I wanted to represent the place as authentic, and the combination of the photos showed it's well-sourced healthy ingredients. With many vegans in Vancouver, I wanted to let the public know of it's diverse selection of goods.

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