Glossary Appliance is a new entrant in the home appliances market, aiming to offer a wide range of high-quality and innovative products to modern households. With no existing online presence, Glossary Appliances sought to establish a robust e-commerce platform to introduce and sell their products directly to consumers in the Saskatchewan area.

I first defined the user personas and engaged with the stakeholders to understand their brand values and project goals. By identifying the target demographics and their shopping behavior and needs, I was able to better understand the market and how to position the company as reliable appliance experts. By being both inviting and visually appealing, and also professional and informative, I was able to connect the feeling of homeliness and dependability that consumers are looking for when upgrading their home.