Email and Social media ads for Edifice Masonry
Getting Adrian Schmidt’s honesty and expertise to the forefront.
Challenge
Good products still need good advertisements. I wanted to get the word out about Adrian's expertise in an engaging and efficient way.
- How do I connect Homebuyer's dreams with Edifice Masonry's technical expertise?
Process
People want to feel secure and safe in their homes. They want to have a quiet place to shelter their loved ones. By using Canva and HTML email software, I created promotional content for the company that addresses this need.
Solution
Connecting consumers with the brand in a consistent way and ensures top of mind awareness among subscribers. I emphasized the brand's artistry and knowledge.
I wanted the consumer not only to trust in Adrian's expertise but imagine the end product of his work: the blissful feeling of warming up by a fireplace. The association of the crackling and popping with a grand idea: my home.