Visual Sounds: Using newsletters and imagery to boost client engagement
Getting Adrian Schmidt’s honesty and expertise to the forefront.
Challenge
- How do I connect homebuyer's dreams with Edifice Masonry's technical expertise?
Have you ever turned down the volume of the Radio to hear better? You may have done this and felt silly, but studies show hearing and vision are very intertwined senses.
One of the most important aspects of a purchase is imagining yourself using the product: how can I use this product and how will it benefit me? I wanted to connect the humble simplicity of a brick to the joyous feeling of bliss next to a fireplace. I wanted to get the word out about Adrian's expertise in an engaging and efficient way.
Process
People want to feel secure and safe in their homes. They want to have a quiet place to shelter their loved ones. By using Canva and HTML email software, I created promotional content for the company that was embellished with sense laden language to fuel the imagination of it's readers. Technical and price oriented information are also critical parts of the purchase, and assuring the readers of the comapny's history of expertise, both the rational and emotional brain were appeased.
Solution
By engaging the audience and strengthening its brand presence through newsletter and content, Edifice Masonry was able to better position itself in the competitive construction market. By providing relevant and informative content about his style and personal brand, Adrian's company was able to publicize his trustworthy and credible business practices.